BEST WRITTEN OR BEST SELLING?

Apple has held the title of the world’s most valuable brand for a while. How did they get there?

Apple’s co-founder, Steve Jobs, was known for his captivating keynote speeches that revolutionized product launches. He believed that great products alone were not enough and that a leader must be able to articulate their vision and inspire others. He famously said:

"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come."

Jobs' presentation skills and persuasive storytelling played a crucial role in shaping Apple’s brand and attracting loyal customers.

This leads to a very interesting thought. Many times, you will see a book labelled as a bestselling title. Note that it is not necessarily the best-written book. This is why you might pick up a bestseller and wonder what all the hype was about, yet at other times, you can find a brilliantly written book that no one has heard of and wonder why it isn’t in every home. A poorly written book that is well sold with a great narrative told about it, will always outsell a very well written book with a poor narrative around it.

Now, my question to you is this: Are you best written or best selling?

The goal is to be both, and the way to achieve that is through the ability to communicate well.

This is just another reason I want you to join our Public Speaking and Communication Masterclass from March 17th to 21st. You can attend in person or join the online session from wherever you are.

For more information, call Cynthia at 0712 868 602 or email [email protected].

See you then. Become the best-written and best-selling version of yourself!